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A Case For Continuous Cognitive Authentication

Tram Nguyen
April 15, 2019

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In today’s day and age your digital identity is one of the most important and valuable things you own. It provides you access to seemingly an unlimited amount of goods, services and information. It is the one thing that grants you access and validates the level of that access for everything from your bank account to social interaction with your friends to purchasing the latest fashion or even just a ticket to the latest Hollywood blockbuster as a consumer. It is also the one thing that determines what you can do at work on the company digital infrastructure, whether that is access to personal productivity apps, select cloud-based applications or the entire customer database in the enterprise resource planning or customer response management system.  Bottomline is that if a digital identity is compromised then very bad things can happen for all involved.

Behind The Velvet Rope

Even when you think you have protected your organization from the wrong digital credentials entering your IT infrastructure, you may find that you have the same problem that nightclubs or high-profile parties have with those who make it past the ubiquitous “velvet ropes”.

 If you haven’t experienced the humiliation of being rejected by a bouncer when trying to access the VIP area or even the latest hotspot, then you have seen this phenomenon ion TV or at the movies. Once a credential is validated, the lucky person then has all access to the place and everything available from free food and drinks to rubbing elbows with people who grace the magazine covers. As you can imagine this is not a fool proof method of protecting the VIP status, and more often than not a number of people make it past the velvet ropes to enjoy the good life without a proper invite.

The corollary in a business is just as simple: your perimeter defenses authenticate credentials to determine who can come into your IT infrastructure and all of the resources you process, but once in it is usually the case that no further checks are made on those credentials leaving the impersonating cybercriminal or nefarious insider with the ability to wreak havoc. This is why the need for continuous authentication. For a quick refresher, please checkout out our previous blogs titled “Process Versus Event -Driven Authentication”and “What is Continuous Authentication, and What Can It Do for Your Business?”.

Cognitive Trumps 2FA

Once you have handled the continuous authentication, there is still another factor to ensure your Identity Access Management strategy is truly world-class and ready for anything. That thing is implementing a cognitive or biobehavioral authentication solution instead of relying on two factor or even multi-factor authentication (MFA). The best way to get started here is to evaluate the differences in multi-factor solutions and then draw your own conclusions but more importantly, take action immediately.

All MFA solutions fundamentally rely on a combination of the following:

  • Something that you know: e.g. password, PIN, pattern
  • Something only you have: e.g. smart card, mobile phone
  • Something inherent to you: e.g. biometric data such as fingerprint, face or voice
  • Some unique, contextual data associated with you: e.g. location, known device token

The obvious challenge with MFA is that it creates significant drag (read time, hassle, memory) in order to get to even the most basic of resources. With Cognitive Authentication, you are your own identifier.  Specifically, this approach utilizes AIML to securely track your behaviors (while maintain complete privacy and anonymity) in order to use those patterns to ensure that you are you and not someone else using your credentials.

Continuous Cognitive Authentication

Every day you delay in implementing a continuous cognitive authentication solution give another cybercriminal an opportunity to damage steal or hold your content for ransom. Current 2FA and MFA solutions that just authenticate whether or not someone can come in and doesn’t continuously validate policy while in use is a recipe for potential disaster.  

Acceptto understands that you are extremely busy and don’t have time to waste on remembering passwords, retrieving and typing in PINs or scanning various body parts in order to differentiate your identity from someone else. Your immutable identity is a combination of your physical behaviors, attributes and Digital DNA. We believe passwords are no longer relevant and that what you need is a way to immutably authenticate someone in order to be truly secure and compliant.

With Acceptto’s Continuous Cognitive Authentication, you can eliminate preventable harm with our Biobehavioral AIML technology that enables frictionless authentication, prevents credentials stuffing instantaneously, ensures your true immutable identity continuously, and dramatically reduces risk, likelihood of fraud and cost of helpdesk operations without the guesswork or latency.

Acceptto is a transformative multi-factor authentication technology that delivers continuous identity protection and peace of mind in an age where passwords are ineffective and identity authentication is mission critical.

See for yourself what Acceptto can do to ensure your employees, partners and customers can authenticate without passwords and still ensure security and privacy, especially for your PCI compliance requirements. Register for a free trial today.


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