The healthcare industry is undergoing a fundamental transformation — from healthcare delivery organization to technology-driven health organization. To thrive, and indeed even to survive, healthcare providers and payers must leave behind old technologies and methodologies and embrace a new, more modern approach to improving consumer engagement, enhancing the customer experience, and reducing risk.
Nestled in that transformation are business apps like B2B provider portals and B2C member/patient portals, which will surge to the forefront as critical business apps that drive revenue. Indeed, for payers, the consumerization of healthcare is everything, and patient engagement models are shifting toward more online interaction via portals. Since these portals are going to be the arena for interaction between payers and consumers, everything around the user experience (UX) and security must be a top priority. Truly forward-thinking IT leaders are trying to lay a proper foundation so that when the business needs something new, it’s fast and easy to spin up the required services.
However, making your healthcare portal dream a reality can seem impossible. Security can no longer be an afterthought. Organizations need to be able to prevent attackers from misusing stolen credentials to steal e-PHI or commit ETF fraud; they know all too well that such breaches not only drive up costs and increase regulatory oversight, but also do enormous damage to their brand and reputation. At the same time, they need to respect the high expectations their customers have for a smooth interaction and streamline the portal experience for legitimate users, from registration to requests for information or funds transfer. They also want to reduce administrative costs by enabling self-service for tasks like password resets and address changes.
SecureAuth is uniquely positioned to help. Its risk-based adaptive authentication, mobile phone fraud prevention, and machine learning capabilities protect against credential-based attacks while providing a seamless user experience. Moreover, the SecureAuth solution provides a reliable, flexible foundation that will enable healthcare organizations to easily adapt to future changes in technology, regulatory requirements, and the threat landscape.
With SecureAuth, healthcare providers and payers can:
Maintain strong identity security. Unlike perimeter defenses and traditional two-factor authentication methods, risk-based authentication can detect and block attackers — even those who have stolen valid credentials or guessed a user’s password. As a result, healthcare organizations can dramatically reduce the risk of ETF fraud and loss of e-PHI.
Drive portal adoption. SecureAuth’s adaptive authentication layers together multiple risk checks that silently assess whether users are who they claim to be and prompt for additional authentication methods only when the overall risk exceeds your threshold for that specific type of user and request; most users never even know the risk check happened. You can choose from more than two dozen different risk checks, including device recognition, machine learning, and geographical factors.
Reduce administration costs. SecureAuth delivers self-service tools for account enrollment, account unlock, password reset, and more — all protected by the same adaptive authentication. For example, SecureAuth streamlines onboarding to meet modern user expectations without sacrificing one iota of security.
Ensure regulatory compliance. By securing access to protected healthcare data, SecureAuth enables healthcare organizations to comply with HITRUST, EPCS, and HIPAA and streamline the audit process.
Today, portals are critical to the success of healthcare providers and payers, serving as the primary arena for communication and other interactions.
To learn more about how SecureAuth can make your patient and member portal dream a reality, visit our healthcare solutions page.