SecureAuth Accelerates CIAM Market Leadership with Acquisition and Integration of Cloudentity

Combined portfolio will empower organizations to deliver secure, frictionless customer experiences

IRVINE, CA – April 30, 2024 –  SecureAuth, a leader in next-generation access management and authentication, is accelerating its innovation and Customer Identity and Access Management (CIAM) capabilities following the completion of its acquisition and integration of Cloudentity earlier this year.

This strategic acquisition marks a significant milestone in SecureAuth’s mission to deliver unparalleled Identity Security solutions and bolsters its position as a CIAM market leader. Cloudentity is a pioneer in advanced SaaS delivered access management technology, including Fine-Grained Authorization (FGA), Business-to-Business-to-Consumer (B2B2C) use cases, and support for advanced authorization and consent specifications such as Financial-grade API (FAPI) 2.0, which powers Open Finance communities globally.

“With the acquisition of Cloudentity, SecureAuth is poised to revolutionize the CIAM market,” said Kelly Wenzel, Chief Operating Officer at SecureAuth. “Cloudentity was built from the ground up as a pure cloud-native deep Identity solution that can be implemented on-premise, via public cloud or private cloud, as a single-tenant or multi-tenant deployment within hours. This powerful combination of deployment flexibility and deep capabilities allows us to serve our customers in implementing identity security without sacrificing customer experience.” 

Accelerated Joint Roadmap for Frictionless CIAM Security
Cloudentity’s  powerful orchestration and FGA capabilities to ensure smooth and secure interactions with the customers and partners in today’s complex business ecosystems complements SecureAuth’s robust suite of Identity Security solutions. By integrating SecureAuth’s existing AI/ML Risk Engine and Passwordless MFA technologies with Cloudentity’s advanced capabilities, SecureAuth will empower organizations to enhance their customer experiences by ensuring the highest levels of security and compliance while significantly reducing end-user friction.  

Expansion into Open Banking
The combination also strengthens SecureAuth’s foothold in the rapidly evolving Open Banking landscape. Cloudentity is one of the first and only IAM vendors to offer support for FAPI 2.0, which aligns perfectly with SecureAuth’s commitment to providing secure and seamless authentication, authorization & consent solutions for financial institutions navigating the complexities of Open Banking regulations.

Combined Identity Security Expertise
Cloudentity’s team of seasoned experts have joined SecureAuth, bringing a wealth of knowledge and experience to further innovate and enhance SecureAuth’s expanded portfolio. The combined capabilities of both companies will enable SecureAuth to offer comprehensive solutions that address the wide range of evolving needs of customers across various industries.

“We’re excited to join forces with SecureAuth and have been working on an aggressive roadmap that combines our strengths to drive innovation in Identity Security,” said Brook Lovatt, formerly Cloudentity’s CEO and now Chief Product Officer at SecureAuth. “Together, these technologies provide a comprehensive CIAM solution set with an extremely short time-to-value that enable organizations to quickly and easily deliver exceptional digital experiences, while maintaining the highest standards of security and compliance.”

The acquisition of Cloudentity underscores SecureAuth’s commitment to empowering organizations with the most advanced IAM solutions to protect against today’s ever-evolving cyber threats while enabling seamless user experiences.

In action at the RSA Conference 2024
SecureAuth will be exhibiting and demonstrating its Identity Management solutions at the RSA Conference in San Francisco May 6-9, at Booth 245 in the South Hall of the Moscone Center.

About SecureAuth
SecureAuth is a next-gen access management and authentication company that enables a secure, passwordless, continuous authentication experience for employees, partners, and customers. With the only solution deployable in cloud, hybrid, and on-premises environments, SecureAuth manages and protects access to applications, systems, and data at scale anywhere in the world. To find out more, please visit

About Cloudentity
Cloudentity, now part of SecureAuth, is a leading provider of authorization-centric IAM solutions specializing in the orchestration of customer experience, Fine-Grained Authorization (FGA), Business-to-Business-to-Consumer (B2B2C) use cases, and support for global Open Finance specifications. Cloudentity’s innovative technology enables organizations to rapidly deliver seamless and secure digital experiences at massive volume while maintaining compliance with open standards and regulatory requirements.


Media Contact
Connie Costigan

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