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Customer Identity Management Capabilities

Adaptive Authentication

Why adaptive authentication capabilities matter for better customer identity management.

For your customer

“I feel like my data and identity are protected when I am asked to provide additional information if I am doing something out of the ordinary.”

For your company

“Our company assigns different risk tolerances for different systems and behaviors ensuring that we can balance security and the user experience for our customers.”

Our Approach
  • Customer Authentication that Adjusts Based on Real-Time Risk
  • Define Your Brand’s Risk Tolerances for Customer Access with Adaptive Workflows
  • Protect Your Customers Private Information and Data with Step-Up Authentication
  • Add Security with 3rd Party Risk Assessment Tools
Why It Matters
  • How Adaptive Authentication Benefits Your Brand & You Customers

Adaptive authentication offers the ability to dynamically deliver different multi-factor authentication (MFA) methods based on the risk assigned to an access attempt. For example, if a customer tries to access an app or portal from an unusual location or device, adaptive authentication might require additional verification steps like answering security questions.

The contextual factors used to calculate risk typically include location, device status, user behavior, user risk profile, and user role.

Each time a customer tries to authenticate, their request is evaluated and assigned a risk score. Depending on the risk score, the customer may be required to provide additional credentials to access company resources.

Our adaptive workflows allow your company to combine MFA with login risk analysis to step-up or step-down authentication methods based on your risk threshold for each company resource.

Your company can assign step-up authentication rules for customer applications and portals:

  • Device Recognition: Allow customers to auto-enroll their devices/browsers minimizing prompts to re-type their username, password or MFA.
  • Geo-Location Analysis: A location anomaly will trigger a step-up MFA request to validate your customer’s identity.
  • Behavioral Analytics: Benchmark customer behavior to identify suspicious activity. Stop bad actors exhibiting behaviors such as login attempts at odd hours, a change in login success or failure rates, or attempts to open restricted applications.

Integrate 3rd party risk assessment tools and utilize the analysis as part of the overall authentication risk score for every unique access request.

Leverage the intelligence of existing investments from IGA, SIEM, UEBA, or other tools to improve your company’s security protocols.

  • Enhanced Security: Dynamically adjust security measures based on the risk level of each login attempt. This helps prevent unauthorized access while reducing the chances of fraud.
  • Better User Experience: Allow low-risk users to log in with minimal friction, such as not requiring multi-factor authentication (MFA) for every login, which makes the login process smoother and quicker.
  • Compliance: Comply with regulatory requirements by providing a robust security framework that adapts to potential threats in real-time.
  • Increased Trust: Provide a secure and seamless authentication experience to build trust with customers, as they feel their data is protected without facing unnecessary hurdles during login.
View full list of capabilities

Related Resources

REPORT
Passwordless Access & Adaptive Authentication
Learn More
REPORT
Customer Identity Management Overview
Download PDF
REPORT
SecureAuth Named a Leader in KuppingerCole Leadership Compass Report for Customer Identity and Access Management
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SecureAuth
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Workforce Identity Management
  • Overview
  • Capabilities
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Customer Identity Management
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  • Deployment Options
  • Standards & Compliance
  • Use Cases
  • Free Trial & Login
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