2020 State of Identity Report
SECUREAUTH CONDUCTED the research using an online survey among 2,000 general population consumers in the U.S. Data was collected between March 16 and March 21, 2020. With nearly 50% of survey respondents currently in the U.S. workforce, the survey provides an objective data set with respect to the security and privacy habits consumers apply in both their personal and professional lives.
Read on to see how a robust Access Management solution including Multifactor Authentication (MFA) with risk analysis via Adaptive Authentication integrates seamlessly with a Zero Trust model to secure the enterprise.
Bad Password Habits
No matter how much cyber experts preach, bad password habits are always going to be a large problem for our personal and work lives
Among those who are using the same password for more than one account, most are using it across 3-7 accounts (62%) — and 10% say they are using the same password across 10+ accounts.
The blurred lines between work and personal passwords
of people have admitted to using their personal passwords at work
TV & Movie Streaming
Why? Because people are predictable due to truly unique passwords being a headache to remember.
In the workplace,
management is even worse than junior staff at password hygiene. Only 38% of those in leadership positions say their work passwords are unique.
- Director level + 38% 38%
- Non-management employees 70% 70%
Ways consumers are sharing their passwords
Most consumers are sharing passwords in ways that are easily hacked
A text message is the most common way in which people share a password, with 20% of consumers saying they share a password this way.
- Text Message 20% 20%
- Phone Call 19% 19%
- Written Note 15% 15%
- Email 10% 10%
- Social Media Message 7% 7%
- Facetime Call 7% 7%
- Enterprise Chat 2% 2%
The Future of Identity
The future of identity lies in biometrics, but more education must be done to increase appetite and willingness among average consumers.
Currently, fewer than 1 in 3 consumers
say they are comfortable sharing various forms of their biometric data with either a company they purchase goods and services from, or the government.
Despite high levels of discomfort when specifically asked about biometrics, data shows they’re already using biometrics in multiple contexts
of consumers are already using biometrics
Consumers are willing to share their biometric data to save time
13% will share to save 30 sec or less.
12% will share to save 5 min.
10% will share to save 10 -30 min.
- Phone Login 31% 31%
- Computer Login 12% 12%
- TSA ID 12% 12%
- Banking 10% 10%
- Home Entry 8% 8%
- Work Entry 6% 6%
- Vehicle Features 6% 6%
The SecureAuth Approach
Organizations no longer need to compromise security for ease of use. SecureAuth enables a layered approach to access management enabling the strongest security without disrupting users. The SecureAuth Identity Platform is the best solution to ensure people attempting to access your valuable resources are, in fact, who they say they are, protecting against cyber criminals with malicious intent.
CISO & Chief Evangelist, SecureAuth