Events

B2B SaaS companies all face the same friction point: customers want secure access like SSO, user management, and role control—without waiting weeks for your team to configure it. Most vendors either do the bare minimum or throw developers at a patchwork of tools that don’t scale. The result? Ticket overload, delayed onboarding, and frustrated customers who expected more. 

Here’s the reality: if your CIAM implementation still makes you the middleman, you’re the bottleneck. 

Delegated administration flips the script and gives your customers full control. They can manage their own identity providers, sub-admins, access policies, and user populations without opening a single support ticket. This isn’t just about improving experience. It’s about unlocking efficiency, speeding up time-to-value, and lowering the cost to serve every customer. 

In this session, we’ll explore how modern B2B CIAM built with delegated administration, sub-tenancy, and fine-grained access control empowers SaaS providers to: 

  – Cut per-customer support overhead 

  – Accelerate onboarding and adoption 

  – Eliminate friction in partner/user access 

  – Deliver secure, scalable experiences that adapt to real-world org structures 

Join Brook Lovatt, Chief Product Officer at SecureAuth, and guest speaker Andras Cser, Vice President, Principal Analyst at Forrester, as they unpack the future of B2B identity—and why the next generation of SaaS growth will be built on it.