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Customer Identity Management Capabilities

Multi-Factor Authentication

Why multi-factor authentication capabilities matter for better customer identity management.

For your customer

“Logging in with MFA was quick and easy.”

For your company

“Knowing there's an additional layer of protection beyond just a password gives our company peace of mind. It means that even if a customer’s password is compromised, unauthorized access and a data breach is still extremely difficult.”

Our Approach
  • What is Invisible MFA for Customer Authentication?
  • Traditional vs. Invisible MFA
  • Multiple Data Points Provide Ultimate MFA Defense for Your Customers
  • Device & Browser Fingerprint Digital DNA
  • Advanced Analytics and Machine Learning MFA
  • Delight Customers with the Least Disruptive MFA Options
Why It Matters
  • How MFA Benefits Your Brand & Your Customers

Invisible MFA is more than just providing phishing-resistant MFA options. It’s a game changing approach to authentication where a risk profile is being continuously evaluated behind the scenes. It’s the most foolproof way to secure your customer-facing apps and portals.

While SecureAuth supports phishing-resistant MFA methods (which are recommended by CISA), we believe they aren’t enough. These methods are still a binary way to authenticate users, whereas you need a continuous approach to confirming identities.

Traditional MFA
  • Only provides “point-in-time” context, no control before authentication or post authorization
  • Adds friction with an MFA prompt every time for every authentication
  • Uses easy to hack methods like push-to-text or push-to-email
Invisible MFA
  • Provides seamless user context throughout the digital journey
  • Reduces friction by only requiring prompts when risks appear
  • Uses advanced MFA methods like behavioral and passwordless

Only SecureAuth combines and analyzes data from mobile devices, workstations, and browser fingerprints to truly determine customer identity. This is the underlying next-gen technology that powers our invisible MFA approach. It enables you to create a layered defense against unauthorized users.

SecureAuth supports over 30 MFA methods and any additional phishing-resistant methods that are FIDO2-approved.

For each discrete visit or user authentication attempt on a DBFP-enabled website, SecureAuth collects information about a variety of parameters including user-agent, browser type, and screen resolution.

These data points form an overall picture to characterize each specific visitor, enabling the enterprise to ensure smart and secure authentication and eliminate potential threat actors via MFA.

MFA gives you assurance that customers are who they say they are through our data science approach by proving the following:

  • Something you know
  • Something you have
  • Something you are
  • Things that you do

Utilize analytics to deliver a frictionless experience for employees with invisible MFA login workflows that deliver step-up or step-down authentication.

And you can offer the least disruptive MFA for users on mobile or desktop devices with MFA factors suitable for touch screens and smartphones, such as Symbol to Accept, Passkeys, Touch ID or WebAuthn.

  • Enhanced Security: MFA adds an extra layer of security beyond just a password, making it much harder for unauthorized access.
  • Reduced Risk of Data Breaches: With MFA, the chances of a data breach are significantly reduced, as attackers would need to bypass multiple forms of authentication.
  • Compliance: Many regulations and standards require the use of MFA for certain types of data and systems. Implementing MFA helps organizations meet these legal and regulatory requirements.
  • Protection Against Credential Theft: MFA helps protect against common attacks such as phishing and keylogging, as knowing the password alone is not enough to gain access.
View full list of capabilities

Related Resources

REPORT
Customer Identity Management Overview
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REPORT
SecureAuth Named a Leader in KuppingerCole Leadership Compass Report for Customer Identity and Access Management
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SecureAuth
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Workforce Identity Management
  • Overview
  • Capabilities
  • Deployment Options
  • Standards & Compliance
  • Use Cases
  • Free ROI Report
Customer Identity Management
  • Overview
  • Capabilities
  • Deployment Options
  • Standards & Compliance
  • Use Cases
  • Free Trial & Login
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  • Financial Services
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