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SecureAuth to Present MFA is so 80s: Continuous Authentication for Invisible MFA at Identity Management Day 2023

Will provide insights on securing digital identities with invisible MFA for a passwordless continuous authentication experience

IRVINE, CA – March 29, 2023 — SecureAuth, a leader in access management and authentication, today announced that it is a gold sponsor for the third annual ‘Identity Management Day,’ an annual awareness event that will take place on April 11, 2023. Additionally, Donovan Blaylock II, Director of Solutions Engineering will be presenting “MFA is so 80s: Continuous Authentication for Invisible MFA” at 9:45 am PT/12:45 pm ET at the virtual conference.

“As the digital universe evolves and expands, securing digital identities is more critical than ever, and we are thrilled to provide a vision to help prevent attacks at the third annual Identity Management Day,” stated Paul Trulove, CEO of SecureAuth. “We applaud the work of the Identity Defined Security Alliance and the National Cybersecurity Alliance for bringing more attention to the importance of identity for both enterprises and consumers. We are committed to innovation to ensure organizations have a frictionless experience and passwordless continuous authentication for their users.”

Founded by the Identity Defined Security Alliance (IDSA) and supported by the National Cybersecurity Alliance (NCSA), the mission of Identity Management Day is to educate business leaders, IT decision makers and the public on the importance of identity management. Cybersecurity incidents involving compromised credentials continue to be the most common cause of a data breach for enterprises, and account takeover for individuals. The need to secure our digital identities remains one of the most urgent tasks facing our digital ecosystem.

Arculix by SecureAuth delivers a risk-based continuous authentication platform powered by a data science approach to security. Its advanced adaptive risk-engine is backed by patented artificial intelligence and machine learning to provide passwordless continuous authentication for applications, systems and endpoints. Arculix establishes a level of assurance (LOA) score via the risk engine starting prior to the initial login to an endpoint and continuously adjusts the LOA score throughout the user’s journey to their applications. Arculix is the only authentication solution in the industry that provides pre-authorization, at-authorization, and post-authorization capabilities. This approach enables continuous invisible MFA to happen behind the scenes and greatly reduces the number of static policy rules implemented and maintained by security staff.

“Cybersecurity incidents involving compromised credentials continue to be the most common cause of a data breach for enterprises, and account takeover for individuals,” stated Jeff Reich, Executive Director of IDSA. “According to a recent study, 84% of organizations have suffered an identity-related breach in the last year, with 78% reporting a direct impact on the business. While 22% of US households have been a victim of account takeover, with an average financial loss of $12,000. Identity Management Day is an opportunity for all of us to evaluate our role in protecting our digital ecosystem. Whether acting as consumers or employees or partners, our online behaviors matter and we need to #BeIdentitySmart every day.”

To learn more about and get involved in Identity Management Day 2023, please visit www.identitymanagementday.org.

About SecureAuth Corporation
SecureAuth is a next-gen access management and authentication company that enables secure and passwordless continuous authentication experience for employees, partners and customers. With the only solution that can be deployed in cloud, hybrid and on-premises environments, SecureAuth manages and protects access to applications, systems and data at scale, anywhere in the world. To find out more, please visit www.secureauth.com.

About Identity Management Day
Identity Management Day, which is held the second Tuesday of April each year, was established by the Identity Defined Security Alliance (IDSA) in partnership with the National Cybersecurity Alliance (NCA). This initiative aims to raise awareness about the dangers of casually or improperly managing digital identities and presents actionable best practices to inspire individuals and organizations to act. Identity Management Day 2023 is co-chaired by IDSA members Saviynt and Semperis. To learn more visit www.identitymanagement day.org. To join the conversation on social media, use #BeCyberSmart and #BeIdentitySmart.

About the Identity Defined Security Alliance
The IDSA is a group of identity and security vendors, solution providers, and practitioners that acts as an independent source of thought leadership, expertise, and practical guidance on identity-centric approaches to security for technology professionals. The IDSA is a nonprofit that facilitates community collaboration to help organizations reduce risk by providing education, best practices, and resources. For more information please visit www.idsalliance.org and to learn more about memberships, please visit https://www.idsalliance.org/about-us/membership/.

Media Contact for SecureAuth
Joan Fronske
Director, Corporate Communications
press@secureauth.com
(925) 437-5964

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