Passwordless Continuous Authentication Critical to Reducing Risk – Enterprise Strategy Group (ESG) Report, Sponsored by SecureAuth

84% of IT and Cybersecurity Professionals Agree – the Adoption of Passwordless Technology is a Top 5 Strategic Initiative

IRVINE, Calif., – March 8, 2022 – A new identity and access management research report from Enterprise Strategy Group, sponsored by SecureAuth, a leader in access management and authentication, finds organizations, frustrated with poor user experience and weak security, are moving towards adopting passwordless, continuous authentication.

“SecureAuth’s vision is focused on advanced authentication that is continuous and behavioral based, providing users a frictionless experience while enabling a stronger security posture. The survey findings provide a strong support for our strategy,” said Paul Trulove, CEO of SecureAuth.

The ESG report “Securing the Identity Perimeter with Defense in Depth” sheds light on other IAM industry trends, including:

  • 40% of organizations using multi-factor authentication (MFA) for customers make it optional. These organizations likely choose to make MFA voluntary since they recognize the friction “MFA fatigue” creates each time a customer accesses their products or services.
  • 57% of organizations using, evaluating, or testing the elimination of passwords say passwordless authentication methods have a significant positive impact on  improved user experience
  • 58% of organizations considered risk scoring to be critically important for customer identity types and almost half of organizations using identity risk services for third-parties considered risk scoring to be critically important for these third-party organizations and third-party individuals.

“Sixty-three percent of organizations using, evaluating, or testing the elimination of passwords say passwordless authentication methods have a significant positive impact on increased IT/security efficiency according to our research,” said Jack Poller, Senior Analyst, Enterprise Strategy Group. “Organizations have a leading advantage with advanced authentication, specifically continuous behavioral-based authentication, that delivers next-generation authentication platform for securing digital identities and organizations.”

As a result of the research it is clear that assessing risk across human and non-human identities is a priority among IT professionals. SecureAuth utilizes the assessed risk information to decrease the friction for the users without compromising security.

SecureAuth’s approach to risk assessment focuses on confidence in addition to the risk factors. The company’s differentiated risk engine starts with zero trust and builds more trust as it learns about the users. From behavior to contextual data, all the information is used to deduce the confidence in a user’s identity. Leveraging the latest AI/ML-based technologies, SecureAuth ensures that added value of the risk engine overcomes the shortcomings of traditional static risk analyzer systems.

For more information on the report, read the eBook ESG Report.

About SecureAuth Corporation
SecureAuth is a leading next-gen authentication company that enables the most secure and flexible authentication experience for employees, partners, and customers. With the only passwordless continuous authentication solution that can be deployed in the cloud, hybrid, or on-premises environments, SecureAuth manages and protects access to applications, systems, and data at scale, anywhere in the world. To find out more, please visit

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